

70: Pedro Goés - Building for enterprise customers in an oversaturated market
15 snips Aug 11, 2024
Pedro Goés, founder and CEO of InEvent, dives into the art of selling to enterprise clients in the crowded event tech industry. He emphasizes the power of in-person relationships over self-service models. Pedro highlights the importance of certifications for client retention and shares insights on the differing business landscapes in the US and Europe. He discusses the impact of AI on their products and advocates for niche focus to thrive in a saturated market. This conversation reveals the blend of strategy and personal touch needed for success.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 2min
Unveiling the Complexity of Event Technology
01:39 • 2min
Targeting Enterprise Clients: Strategies and Insights
03:49 • 18min
Navigating the Event Technology Landscape
21:34 • 11min
Navigating Payment Challenges in Global Markets
32:51 • 5min
Strategic Expansion in Customer Proximity
37:35 • 2min
Navigating Market Saturation and the AI Challenge
39:21 • 3min