Pedro Goés, founder and CEO of InEvent, dives into the art of selling to enterprise clients in the crowded event tech industry. He emphasizes the power of in-person relationships over self-service models. Pedro highlights the importance of certifications for client retention and shares insights on the differing business landscapes in the US and Europe. He discusses the impact of AI on their products and advocates for niche focus to thrive in a saturated market. This conversation reveals the blend of strategy and personal touch needed for success.