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11min chapter
70: Pedro Goés - Building for enterprise customers in an oversaturated market
PRODUCTEA with Leah, Growth & Senior Leadership
Navigating the Event Technology Landscape
This chapter explores the competitive dynamics in the event technology sector, focusing on how businesses can capitalize on competitors' weaknesses. It highlights the integration of AI and the importance of trust-building with enterprise clients, emphasizing the role of personal connections in driving sales. Additionally, the chapter illustrates the decision-making processes in product development and the significance of user feedback in shaping strategic direction.
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