70: Pedro Goés - Building for enterprise customers in an oversaturated market
PRODUCTEA with Leah, Growth & Senior Leadership
Targeting Enterprise Clients: Strategies and Insights
This chapter explores the strategic focus on enterprise customers over smaller clients, highlighting the advantages of stability and retention. The speakers discuss the complexities of organizing impactful events for large audiences, emphasizing the necessity of understanding client needs and expectations. Additionally, the conversation addresses the challenges of marketing and sales dynamics within the enterprise sector, underscoring the importance of building trust and establishing a strong brand reputation.
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