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Music Tectonics
Investing in the Growth of Musical Instruments with Yamaha
Jan 29, 2025
Scott Sugino, President and CEO of Yamaha Music Innovations, discusses a new corporate venture capital fund designed to support artists and enhance audience engagement. He explores how Yamaha is evolving from a traditional manufacturer to a holistic music solution provider. Jade Prieboy shares insights from CES, highlighting groundbreaking innovations in music tech and unique networking opportunities. Together, they examine the challenges young artists face in today's landscape and the crucial role established companies play in nurturing a thriving musical community.
29:44
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Quick takeaways
- Yamaha's venture capital fund aims to transform into a provider of comprehensive music solutions by investing in artist support and audience engagement.
- The company's strategy focuses on understanding diverse music cultures and technologies to foster connections between artists and fans, enhancing overall market growth.
Deep dives
Yamaha's New Venture Capital Fund
Yamaha is launching a venture capital fund aimed at transforming its role in the music industry. The fund's mission focuses on evolving Yamaha from being a manufacturer of musical instruments to a provider of comprehensive music solutions. It seeks to invest in areas such as artist development, copyright, and technology that enhances fan experiences. By broadening its investment categories, Yamaha aims to not only support artists but also grow the overall market for music, thus aligning its business interests with the flourishing music ecosystem.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode