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Investing in the Growth of Musical Instruments with Yamaha

Music Tectonics

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Yamaha's New Venture in Music Innovation

This chapter explores Yamaha's launch of a corporate venture capital fund aimed at transforming the company from a traditional instrument manufacturer into a comprehensive music solution provider. It discusses investment strategies that focus on supporting artists, enhancing fan engagement, and connecting music with various sectors, all while nurturing a thriving musical community.

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