13min chapter

Music Tectonics cover image

Investing in the Growth of Musical Instruments with Yamaha

Music Tectonics

CHAPTER

The Evolution of Yamaha and Music Technology

This chapter explores the rich history and modern advancements of Yamaha, highlighting its transition from traditional acoustic instruments to innovative digital solutions. It emphasizes the importance of sound quality, craftsmanship, and a customer-centric approach while reflecting on experiences from industry events like NAMM and CES. The speakers discuss the vibrant community of music lovers, the resurgence of vinyl, and the impact of technology on the music landscape.

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