Entrepreneurs on Fire How Bryan Harris Created a $1,000,000 Coaching Business
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Jul 31, 2024 Bryan Harris, founder and CEO of Growth Tools, guides aspiring coaches in building successful businesses. He shares insights on why coaching is the most transformative product and how to start with high-ticket offerings for maximum profit. Harris emphasizes streamlining business operations and leveraging partnerships to avoid traditional marketing pitfalls. He boldly advises raising prices by 20% for instant revenue boosts and highlights the importance of tracking key performance indicators for growth. It's a goldmine of practical strategies for any coach!
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Redefining Success
- Bryan Harris defines success as having a positive impact on others, not just monetary gains.
- This involves finding your purpose, working with the right people, and genuinely helping others.
Shift to Coaching
- Bryan Harris shifted from email list growth to high-ticket coaching because he wanted to focus on results and impact.
- He found that coaching produced a higher success rate for clients compared to other product types like courses or memberships.
High-Ticket Focus
- Focus on one marketing channel and one high-ticket offer initially.
- Start with the highest-priced product, then introduce lower-priced options after capturing the initial market and generating profit.