This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

A Media Business Dumpster Fire (394)

Sep 22, 2023

The podcast discusses the downfall of big media and opportunities for content marketers. Elon Musk's proposal for a Twitter subscription model is explored. The challenges faced by the media industry, including declining stock prices and the impact of platforms like TikTok and YouTube, are discussed. Google's new requirement for AI disclosures on political ads is examined. Taylor Swift's partnership with Google and the importance of content creators taking control of distribution and data are highlighted.

01:09:54

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Quick takeaways

Media companies are slimming down and prioritizing streaming and strategic areas.

Google will require disclosure of synthetically altered political ads.

Content creators should build their own assets to control distribution and retain data.

Deep dives

Taylor Swift unveils 1989 Taylor's version track titles through Google Easter egg hunt

Taylor Swift fans unraveled a surprise after breaking Google search function, a virtual Easter egg hunt was used to reveal new track titles.

Introduction

2min

Hypocrisy in Congress and a Movie Recommendation

5min

The Debate Over Book Cover Color

2min

Elon Musk's Proposal for Twitter Subscription Model

16min

Challenges and Changes in the Media Industry

20min

Google's AI Disclosure Requirement for Political Ads

4min

Taylor Swift's Google Puzzle Game

6min

Taking Control of Content Distribution and Data

15min

Can anyone save the media business? Joe and Robert discuss the downfall of big media and where the opportunities are for content marketers and creators.

Elon is pivoting X/Twitter to subscription only. Incredibly smart or inherently stupid?

Scribe Media is not dead (as reported). Good news?

And Google plays with politics and Taylor Swift.

Rants and raves include Robert's new book (link below) and how we need to buy differently from creators.

This week's links:

Elon Musk and Subscription

Hollywood Giants Slim Down

Scribe Is Alive

Google to Require AI Disclosure

Taylor Swift's Google Easter Egg

Robert's Book Content Marketing Strategy

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This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

A Media Business Dumpster Fire (394)

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Taylor Swift unveils 1989 Taylor's version track titles through Google Easter egg hunt

Google to require AI disclosures on political ads

Disney and other media giants explore shedding non-core assets

The Unsustainable Business Model of Media Companies

The Importance of Building Assets and Controlling Distribution

Remember Everything You Learn from Podcasts