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This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
A Media Business Dumpster Fire (394)
Sep 22, 2023
The podcast discusses the downfall of big media and opportunities for content marketers. Elon Musk's proposal for a Twitter subscription model is explored. The challenges faced by the media industry, including declining stock prices and the impact of platforms like TikTok and YouTube, are discussed. Google's new requirement for AI disclosures on political ads is examined. Taylor Swift's partnership with Google and the importance of content creators taking control of distribution and data are highlighted.
01:09:54
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Quick takeaways
- Media companies are slimming down and prioritizing streaming and strategic areas.
- Google will require disclosure of synthetically altered political ads.
Deep dives
Taylor Swift unveils 1989 Taylor's version track titles through Google Easter egg hunt
Taylor Swift fans unraveled a surprise after breaking Google search function, a virtual Easter egg hunt was used to reveal new track titles.
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