This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

A Media Business Dumpster Fire (394)

Sep 22, 2023
The podcast discusses the downfall of big media and opportunities for content marketers. Elon Musk's proposal for a Twitter subscription model is explored. The challenges faced by the media industry, including declining stock prices and the impact of platforms like TikTok and YouTube, are discussed. Google's new requirement for AI disclosures on political ads is examined. Taylor Swift's partnership with Google and the importance of content creators taking control of distribution and data are highlighted.
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Episode notes
1
Introduction
00:00 • 2min
2
Hypocrisy in Congress and a Movie Recommendation
02:16 • 5min
3
The Debate Over Book Cover Color
07:19 • 2min
4
Elon Musk's Proposal for Twitter Subscription Model
09:27 • 16min
5
Challenges and Changes in the Media Industry
25:01 • 20min
6
Google's AI Disclosure Requirement for Political Ads
44:47 • 4min
7
Taylor Swift's Google Puzzle Game
48:24 • 6min
8
Taking Control of Content Distribution and Data
54:01 • 15min