A Media Business Dumpster Fire (394)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Taking Control of Content Distribution and Data
The chapter emphasizes the importance of authors and content creators taking control of their data and distribution, highlighting issues with platforms like Amazon that don't provide detailed customer data. It urges subscribers to support creators by subscribing to newsletters and purchasing directly from them. The speakers also discuss the challenges of selling books on Amazon and hint at a better way to do so in a future episode.
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