A Media Business Dumpster Fire (394)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Challenges and Changes in the Media Industry
This chapter explores the challenges faced by media companies, including declining stock prices, consolidation trends, and the impact of platforms like TikTok and YouTube on traditional media outlets. The hosts discuss Disney's talks to sell ABC, missed opportunities for Disney, and the writer strike's influence on the industry. They predict more consolidation and the unsustainability of the current streaming model.
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