The Game with Alex Hormozi How To Ride The Virtuous Cycle of High Pricing and Grateful Customers | Ep 32
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Dec 13, 2017 
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The Vicious Cycle of Low Pricing
- Lowering prices reduces perceived value and customer investment, leading to worse results.
- Ironically, cheaper services attract more demanding customers due to differing views on money.
Impact of Low Pricing on Businesses
- Lower prices negatively impact businesses by decreasing profits, self-worth, and service quality.
- This can lead to integrity issues for the sales team as they struggle to sell a compromised service.
The Virtuous Cycle of High Pricing
- Higher prices increase customer investment, perceived value, and results.
- This attracts less demanding, higher-quality clients and improves service, creating a virtuous cycle.