How To Ride The Virtuous Cycle of High Pricing and Grateful Customers | Ep 32
The Game with Alex Hormozi
00:00
The Importance of Self-Perception
When prices went up, we have fewer customers and they're less demanding. Service goes up because now you can afford to give them the best. So your service team feels like they don't feel overwhelmed. And then from a business standpoint, oops, that's just saying when your prices go up, there you go. Your profits go up. The perceived value of self goes up Because you're like, you know what, I'm worth what I'm charging? Now you're getting tons of testimonials. Everyone says that your stuff's amazing. Everyone says your service is amazing, right? Demandingness goes down because these people are better. It's really hard for people who
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