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The Viral Cycle of Price
As the prices go down from you as a business, your profits go down. The amount of service per customer goes down. So they care less. They value it less. And the results go down, they ask for more and you are able to give them less because there's less money left over. That's the vicious cycle around price for your customers. My only ask is that you continue to pay it forward to whoever showed you or however you found out about this podcast that you do the exact same thing.