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The McKinsey Podcast
A new itinerary for the tourism industry
Jun 13, 2024
McKinsey expert Margaux Constantin discusses new tourist behavior insights for tailored offerings, while Kurt Strovink shares CEO strategies for stakeholder engagement in the travel industry. Topics include generational travel preferences, customer data utilization, generative AI, overcrowding challenges, and stakeholder engagement techniques.
30:59
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Quick takeaways
- Younger generations prioritize unique travel experiences and cultural exploration over possessions.
- Stakeholder engagement is crucial for CEOs to connect effectively with diverse audiences in the tourism industry.
Deep dives
Travel as a Priority for All Generations
The podcast episode discusses how travel has transitioned from a mere interest to a top priority for travelers worldwide. With a significant shift towards spending on experiences rather than possessions, travel has become increasingly appealing, especially for younger generations who prioritize unique experiences and cultural exploration. Factors such as lower travel costs, increased connectivity, and social media influence have made international travel more accessible, attracting younger travelers.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode