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10min chapter
A new itinerary for the tourism industry
The McKinsey Podcast
Changing Travel Preferences Across Generations
The chapter explores the evolving travel trends, focusing on the shift towards experiential travel over material possessions, particularly among Gen Z travelers. It contrasts the travel preferences and spending habits of Baby Boomers and Gen Z, highlighting differences in priorities and generational attitudes towards technology in travel planning. The chapter also discusses market-specific preferences and identifies seven distinct clusters of travelers with unique motivations and attitudes towards travel.
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