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8min chapter
A new itinerary for the tourism industry
The McKinsey Podcast
Utilizing Customer Data to Enhance Sales and Engagement in the Tourism Industry
The chapter delves into leveraging customer data to drive sales and increase engagement within the tourism sector, particularly in the context of safari providers and travel companies. It highlights the significance of understanding customer behavior patterns for targeted marketing strategies, catering to younger generations' preferences for unique experiences, and emphasizes the need for industry collaboration to offer seamless travel experiences. Additionally, the chapter explores the impact of social media on travel decisions and the rise of new businesses in the tourism space.
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