HBR On Strategy 24 Steps to Launch a Start-Up
6 snips
Sep 4, 2024 
Bill Aulet, a seasoned entrepreneurship professor at MIT's Sloan School of Management and author of 'Disciplined Entrepreneurship,' shares his insights on launching a startup. He emphasizes strategic planning and the rising role of technology in lowering barriers to entry. Aulet discusses how entrepreneurship is evolving into a respected career path, highlights the challenges of commercializing tech innovations from research labs, and advocates for mission-driven initiatives that align with societal needs. His practical 24-step guide offers a roadmap for aspiring entrepreneurs.
AI Snips
Chapters
Books
Transcript
Episode notes
Entrepreneurship's Evolution
- Entrepreneurship is now widely accepted as a serious career path.
- Lower barriers to entry make starting businesses easier, shifting the focus to go-to-market strategy.
MIT and Commercialization
- Bill Aulet presented to the MIT board about accelerating the lab-to-market pipeline.
- Less than 6% of MIT patents are commercialized, highlighting the need for strong entrepreneurial processes.
Entrepreneurship Beyond Startups
- Andrea Ippolito, an MIT alum, applied entrepreneurial skills in various roles, including the Obama White House.
- She became the chief innovation officer, improving the Veterans Administration, demonstrating entrepreneurial impact beyond startups.
