AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Jason On Firms Podcast
344 The EASY Way To Market Your Accounting Firm
Oct 10, 2024
Discover how accounting firms can sharpen their marketing strategies by refining their niche. Learn the power of building genuine relationships on social media while leveraging past content and AI tools. Find out why targeting the right audience trumps vanity metrics, and explore innovative approaches for specialized services like summer camp financials. The discussion also highlights the impact of consistency and tech advancements in attracting premium clients. Get ready to maximize engagement and stand out in a crowded market!
41:34
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Consistent sharing of valuable insights and repurposing existing content alleviates marketing pressure for accountants while enhancing audience engagement.
- Tailoring marketing messages to address specific industry challenges allows accountants to resonate more deeply with potential clients and position themselves as trusted advisors.
Deep dives
Overcoming Marketing Resistance
Many accountants struggle with marketing their firms because they feel it detracts from their core role as accountants. However, there are straightforward strategies to market effectively without feeling overwhelmed. Emphasizing consistency over novelty, professionals are encouraged to repeatedly share valuable insights and to repurpose existing content. This approach can ease the pressure of continuous content creation and lead to a more familiar and engaging experience for their audience.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode