Jason On Firms Podcast

Katie Thomas, a CPA turned digital marketing expert, shares her insights on attracting better clients for accounting firms. She discusses the importance of finding a niche that excites you and outlines a 90-day growth plan focused on networking and content posting. Katie emphasizes using referrals intentionally, creating engaging websites, and employing transparent pricing strategies. She also highlights the power of personal brands in recruitment and offers valuable tips on crafting compelling case studies and leveraging social media to connect with talent.

The podcast dives into the struggles of an accounting firm bursting at the seams. It uncovers how capacity issues are often rooted in pricing and positioning rather than tech challenges. Listeners learn about identifying ‘A clients’ who truly add value, setting non-negotiable rules, and the economics of raising prices. Jason emphasizes the importance of selectivity and shares strategies for tiered pricing to help clients self-select into higher value offerings. The aim is to reshape how firms operate, allowing them to better support their owners' lives.

Dive into the intricacies of client proposals as expert insights reveal how to handle renewals and avoid ghosting by setting clear expectations. Discover the pitfalls of tiered pricing and why simplicity matters for client understanding. Learn how to standardize service levels internally and effectively manage mid-year scope changes. Jason also shares strategies for nurturing client relationships with concierge roles and explores the evolving landscape of tax tech and AI agents. It's a masterclass in crafting irresistible proposals!

Discover how a compelling 10-word statement can attract better clients. Learn why listing services like bookkeeping reduces firms to commodities and invites price wars. Explore shifting from hourly billing to outcome-based pricing, highlighting that clients value profit over time spent. Dive into effective tiered proposals that reveal clients willing to pay for higher value. Gain tips on crafting tailored one-liners that resonate with target audiences, while emphasizing the importance of using client-friendly language over jargon.

Delve into the intricacies of workflow for accounting firms as experts discuss the challenge of defining it by 2026. Discover why client variety and service breadth complicate processes, likening firms to the Cheesecake Factory. Learn two practical strategies to enhance efficiency through standardized tracking and improved technology. Unpack the misconception of workflow issues often being capacity problems and explore the benefits of specialization for streamlined operations and increased profitability.

Discover how to transform the chaos of 1099 season into a streamlined process for accounting firms. Learn why establishing clear systems and client expectations is more crucial than relying solely on technology. Avoid falling into the 'same as last year' trap by revisiting client needs annually. Explore a three-tier pricing framework designed to optimize profitability. Jason also shares the best tools firms are utilizing to efficiently manage 1099s, emphasizing clarity and communication.

🚀 Get smarter faster by learning with other firm owners: https://jasononline.link/C567T📚 A curated list of the apps I actually use and recommend: https://jasononline.link/A567T☎️ Leave me a voicemail at (1)516-980-4968!In this episode, I share three simple thought experiments to help you reset how you think about 2026. We talk about the obvious moves you’ve been avoiding, what it looks like to get back into work that actually energizes you, and why most of the “scary” decisions firm owners face are far less risky than they feel.🗣️ Continue the discussion on social!X [https://twitter.com/jasononfirms](https://twitter.com/jasononfirms)LinkedIn [https://www.linkedin.com/in/jstaats/](https://www.linkedin.com/in/jstaats/)YouTube [https://www.youtube.com/@jasoncpa](https://www.youtube.com/@jasoncpa)

Jordan Vickery, co-founder of Vinyl and an expert in accounting tech, discusses the transformative power of AI meeting assistants for firms. He highlights how these tools streamline workflows by generating searchable transcripts and automating follow-ups. They delve into the importance of specialized tools over general transcription, and how firms can uncover sales signals and enhance client relations using captured data. Jordan also shares insights on building a knowledge base from transcripts to improve training and consistency across teams.

Explore practical strategies for firm owners to escape daily chaos through time audits and effective delegation. Discover the importance of building trust within teams and introducing admins into client communication. Learn how to categorize tasks to identify what can be offloaded, and why creating a culture of delegation accelerates staff growth. Gain insights on setting clearer client boundaries and optimizing onboarding processes. Ultimately, find out how systems can save time and enhance firm capacity.

Get ready for a tech shake-up in the bookkeeping world! Discover how month-end close automation is transforming the industry and pressuring giants like QuickBooks Online and Xero. Explore new ledger entrants that promise to change the game, and see why practice management systems integrating these workflows will be in high demand. With alternatives like Digits and Kik gaining traction, can 2026 be the year firms finally break free from Intuit? Tune in to find out which innovations are set to reshape the ledger landscape!