Jason On Firms Podcast 565 The One Sentence That Lands Better Clients
Jan 14, 2026
Discover how a compelling 10-word statement can attract better clients. Learn why listing services like bookkeeping reduces firms to commodities and invites price wars. Explore shifting from hourly billing to outcome-based pricing, highlighting that clients value profit over time spent. Dive into effective tiered proposals that reveal clients willing to pay for higher value. Gain tips on crafting tailored one-liners that resonate with target audiences, while emphasizing the importance of using client-friendly language over jargon.
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One Sentence That Sells
- Tell prospects in ten words or less who you help and how you make them more money.
- Use that one-liner as your hook to attract higher-paying clients.
Services Make You A Commodity
- Leading with services like "bookkeeping and taxes" commoditizes your firm and limits fees.
- Clients compare such offers to market price, forcing a race to the bottom.
Price Outcomes, Not Hours
- Charging for time disconnects price from the value clients receive.
- Sell outcomes (profit increase) instead of hours to remove price ceilings.