2min chapter

Jason On Firms Podcast cover image

344 The EASY Way To Market Your Accounting Firm

Jason On Firms Podcast

CHAPTER

Refining Your Niche for Effective Marketing

This chapter highlights the significance of identifying and honing a marketing niche for accounting firms, using the UpperHand software platform as a case study. It also emphasizes collaborative strategies like guest posts and affiliate programs, showcasing a success story in specialized micro-niches such as caddy insurance.

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