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6min chapter
344 The EASY Way To Market Your Accounting Firm
Jason On Firms Podcast
Niche Expertise in Accounting
This chapter explores the significance of specializing in niche areas of accounting, using the example of an accountant focusing on tax services for golf caddies. It discusses the importance of aligning personal passions with market needs and offers strategies for accountants to differentiate themselves in an increasingly automated landscape.
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Listen to the best highlights from the podcasts you love and dive into the full episode