Masters of Scale
How The Flex Company founder Lauren Wang disrupted menstrual care
Dec 5, 2024
Lauren Wang, founder of The Flex Company, is revolutionizing menstrual care with her innovative menstrual disc and cups. She shares her personal journey fueled by health challenges and a desire to disrupt traditional products. Lauren discusses the obstacles of scaling her unique product and emphasizes the importance of authentic marketing in building community. With recent studies linking toxins to popular brands, she highlights the market potential for healthier alternatives. Her commitment to breaking taboos and engaging consumers is inspiring!
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Quick takeaways
- Lauren Wang's personal health challenges and market research led her to innovate a new menstrual product that destigmatizes menstrual care.
- The Flex Company's growth involved a strategic balance between direct-to-consumer sales and traditional retail while implementing authentic marketing strategies.
Deep dives
The Spark of Entrepreneurship
Lauren Wong's journey towards founding a new menstrual product began with solving her own health issues caused by traditional tampons. Inspired by a conversation with a friend who encouraged her to take on a leadership role, she decided to pursue her idea for creating a disposable, flexible disc that would serve as an alternative to tampons. This moment marked a significant shift in her career as she transitioned from a hesitant entrepreneur into a committed founder. Driven by her experiences and the recognition of a larger industry gap, Lauren embraced the challenge ahead of her.
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