Masters of Scale How The Flex Company founder Lauren Wang disrupted menstrual care
Dec 5, 2024
Lauren Wang, founder of The Flex Company, is revolutionizing menstrual care with her innovative menstrual disc and cups. She shares her personal journey fueled by health challenges and a desire to disrupt traditional products. Lauren discusses the obstacles of scaling her unique product and emphasizes the importance of authentic marketing in building community. With recent studies linking toxins to popular brands, she highlights the market potential for healthier alternatives. Her commitment to breaking taboos and engaging consumers is inspiring!
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Recurring Infections
- Lauren Wang suffered recurring infections from tampons for 15 years.
- Her nurse practitioner advised her to stop using tampons, which led her to explore alternative menstrual products.
Discovering the Cup
- Unsatisfied with pads, Lauren continued using tampons.
- A dinner conversation in 2013 introduced her to menstrual cups, sparking her interest in the industry.
Lack of Innovation
- Lauren's research revealed a lack of innovation in menstrual care for almost a century.
- This stagnation is partly due to the stigma surrounding periods and limited funding for women's health.