
How The Flex Company founder Lauren Wang disrupted menstrual care
Masters of Scale
Innovative Launch and Investor Excitement
This chapter narrates the unique strategy of distributing menstrual discs before FDA clearance, including a humorous journey to Iceland and direct shipping to consumers. It recounts the intense experience of Y Combinator's Demo Day, where the founders faced logistical challenges while demonstrating their product's traction to enthusiastic investors. The narrative emphasizes overcoming hurdles in retail partnerships against major competitors while maintaining a positive marketing approach to educate and empower women consumers.
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