
How The Flex Company founder Lauren Wang disrupted menstrual care
Masters of Scale
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Innovative Launch and Investor Excitement
This chapter narrates the unique strategy of distributing menstrual discs before FDA clearance, including a humorous journey to Iceland and direct shipping to consumers. It recounts the intense experience of Y Combinator's Demo Day, where the founders faced logistical challenges while demonstrating their product's traction to enthusiastic investors. The narrative emphasizes overcoming hurdles in retail partnerships against major competitors while maintaining a positive marketing approach to educate and empower women consumers.
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