Innovative Advertising Strategies in Menstrual Care

Lauren Wang, founder of The Flex Company, is transforming the menstrual product industry with bold innovations and a tendency to break taboos. Driven by her own health needs and a staggering lack of progress in menstrual care, she spent years developing Flex Co’s unique menstrual disc and menstrual cups. She shares challenges, including scaling an unknown product via traditional retail outlets, and the leap to embrace authentic marketing as a means to build community. It’s often taken relentless focus on her mission for Lauren to overcome the obstacles and biases on her path to 30,000 stores, and growing.

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