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Search with Candour - SEO podcast
Prove your topical authority to Google | Dani Leitner
Feb 17, 2025
Dani Leitner, an SEO consultant and trainer focused on German-speaking markets, joins to discuss building topical authority. She reveals how Google assesses this authority and strategies to showcase expertise through guest posts and conference speaking. The conversation dives into the complexities of language in SEO and the risks of relying too heavily on AI for content creation. Dani emphasizes adapting strategies to audience knowledge and highlights the need for collaboration between SEO professionals and content creators for better results.
01:20:03
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Quick takeaways
- Topical authority is essential for establishing credibility with users and search engines, requiring demonstrated expertise in specific subject areas.
- The shift in SEO towards measuring topic-specific authority indicates that Google will prioritize content reflecting the expertise of creators for relevance.
Deep dives
Understanding Topical Authority
Topical authority refers to demonstrating expertise in a specific subject area, particularly in the context of SEO. It is crucial for establishing credibility not only with users but also with search engines like Google. A website that excels in one topic will have limited credibility in another unless it can provide evidence of expertise in that new area. For example, if a site is recognized for its authority in SEO but attempts to cover email marketing without proper content or background, it is unlikely to rank well for that topic.
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