Search with Candour - SEO podcast Prove your topical authority to Google | Dani Leitner
Feb 17, 2025
Dani Leitner, an SEO consultant and trainer focused on German-speaking markets, joins to discuss building topical authority. She reveals how Google assesses this authority and strategies to showcase expertise through guest posts and conference speaking. The conversation dives into the complexities of language in SEO and the risks of relying too heavily on AI for content creation. Dani emphasizes adapting strategies to audience knowledge and highlights the need for collaboration between SEO professionals and content creators for better results.
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Topical Authority's Importance
- Google might shift away from domain authority towards topical authority to combat site abuse.
- This change would prioritize expertise within specific topics over general domain strength.
Per-Topic Authority
- Google might evaluate topical authority on a per-topic basis, even within the same domain.
- This nuanced approach allows brands to expand into new areas while still maintaining established authority in their core topics.
Niche Down for Authority
- Narrow down your topical focus to specific niches within a broader subject area to build authority effectively.
- Starting small and gradually expanding allows for deeper expertise and better resource allocation.