Prove your topical authority to Google | Dani Leitner
Search with Candour - SEO podcast
00:00
Establishing Topical Authority in SEO
This chapter explores the evolving concept of topical authority in SEO, emphasizing its distinction from traditional domain authority. The speakers discuss the necessity for businesses to demonstrate genuine expertise across specific topics to build trust with users and search engines. They advocate for a more nuanced evaluation of content relevance, suggesting that Google may need to adapt its metrics to better assess topical expertise.
Transcript
Play full episode
