Navigating Keyword Research in the AI Era

Join host Jack Chambers-Ward as he sits down with SEO consultant and trainer Dani Leitner to discuss the complex world of building topical authority in the eyes of Google.

Dani & Jack explore how Google might measure topical authority in the future, discuss the importance of recognising and addressing your audience's education level, and break down strategic ways to demonstrate your authority in the eyes of users and search engines.

Dani highlights key parts of her strategy for building topical authority through guest posts, podcast appearances, speaking at conferences and more.

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Follow Dani Leitner

👉Website:https://danileitner.ch/en/

📧English Newsletter:https://danileitner.ch/en/google-hates-you-newsletter/

✍️Dani's hub on Topical Authority:https://danileitner.ch/en/blog/seo-strategy-topical-authority/

👉LinkedIn:https://www.linkedin.com/in/dani-leitner/

👉Bluesky:https://bsky.app/profile/danileitner.bsky.social

▶️YouTube:https://www.youtube.com/@danileitner

👉Twitter/Xhttps://x.com/DanielaLeitner2

👉Instagramhttps://www.instagram.com/danileitner.ch/

00:00 Introduction

02:09 Sponsored by Serpzilla

03:49 Welcome Dani Leitner

04:50 Discussion on Topical Authority in SEO

07:12 Challenges and the Future of Topical Authority

16:36 Strategies for Building Topical Authority

25:14 Localisation and Language Nuances in SEO

31:50 The Role of Expertise in Content Creation

40:02 The Rise of Conversational Search

40:38 Future of Keywords in SEO

41:26 Challenges with AI and Search Intent

42:37 Entity vs. Keyword Discussion

45:30 Importance of Client Feedback

47:15 Aligning Marketing and Sales Strategies

53:22 Building Topical Authority

01:08:45 Measuring Topical Authority

01:18:31 Conclusion and Final Thoughts