Don't Write That Book

Mike’s Best Book Marketing Ideas

Jun 26, 2025
Dive into the challenges of burnout while discovering proactive strategies for authors. Learn about impactful books that inspire and shape writing journeys. Uncover critical steps for launching a self-help book aimed at mental health. Explore innovative promotional tactics, including TikTok storytelling and newsletters. Gain insights into achieving 20,000 pre-orders through strategic sponsorships and influencer outreach. Discover creative marketing approaches like community engagement and multi-book offers, all designed to connect with readers effectively.
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ANECDOTE

Burnout and Rechanneling Energy

  • AJ Harper shares burning out from ghostwriting before retiring and how Julie B.'s book Burned helped her understand burnout.
  • Julie B. teaches how to burn bright, not out, and rechannel energy positively during burnout.
ANECDOTE

Cleaning Jukeboxes Early Job

  • Mike Michalowicz shared his experience repairing jukeboxes, including challenges with cleaning tar buildup.
  • This early job molded his work ethic and familiarity with perseverance.
INSIGHT

Tailored Messaging for Readers

  • Different reader groups require tailored messaging based on their prior knowledge and concerns.
  • Linking new personal finance topics to familiar concepts helps transition readers smoothly.
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