How I Built This with Guy Raz

How I Built Resilience: Bayard Winthrop of American Giant

Apr 22, 2021

Bayard Winthrop, CEO and founder of American Giant, shares his insights on building an American-made apparel brand. He discusses the shift toward domestic production amid the pandemic and the surge in demand for comfortable work-from-home clothing. Winthrop emphasizes the importance of resilience and adapting business practices in turbulent times. He shares challenges in securing manufacturing partnerships and the vital role of values in brand growth, highlighting how fostering a supportive team environment has transformed his management approach.

30:17

Episode guests

Bayard Winthrop

Highlights

AI Chapters

Episode notes

Deep Supply Chain Partnerships

00:23

Intro

3min

Reviving American Apparel

13min

The Advantages of American-Made Production in Business Growth

6min

Overcoming Manufacturing Challenges through Persistence

2min

Resilience in Crisis: A Business Journey

10min

Exploring Resources and Opportunities for Aspiring Entrepreneurs

2min

Bayard Winthrop is the CEO and founder of American Giant, known for its American-made hoodies, t-shirts and jeans. When the pandemic brought on production holds and storefront closures, Bayard found himself working from his car parked in front of his house. He speaks with Guy about the growth American Giant saw last year due to the increased demand for comfortable work-from-home clothing, and he offers advice on how to incentivize other companies to produce their clothing in the US. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.

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