Acquired Arena Show Part II: Brooks Running (with CEO Jim Weber)
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May 16, 2022 Jim Weber, CEO of Brooks Running, shares his journey of transforming Brooks from a cash-strapped brand into a billion-dollar powerhouse. He discusses the innovative strategies that fueled their growth, including a focus on culture and inclusivity in running. Weber reflects on leadership lessons learned during tough times, like the pandemic and the Great Recession, emphasizing the importance of community and customer loyalty. His insights reveal how strategic pivots and a commitment to quality reshaped the brand into a top performer in the fitness market.
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Jim Weber Joins Brooks
- In 1998, Jim Weber joined Brooks' board and observed its decline under J.H. Whitney Capital.
- He saw an opportunity and became CEO in 2001, aiming to build a long-term brand.
Consumable Running Shoes
- Running shoes are consumable goods, unlike some sporting equipment.
- Frequent runners replace shoes often, creating brand stickiness and loyalty.
Focus on the Core Customer
- Focus on the core customer and their needs, even if it means making tough decisions.
- Brooks prioritized performance running, dropping other product lines despite retailer pushback.
