Acquired

Arena Show Part II: Brooks Running (with CEO Jim Weber)

May 16, 2022

Jim Weber, CEO of Brooks Running, shares his journey of transforming Brooks from a cash-strapped brand into a billion-dollar powerhouse. He discusses the innovative strategies that fueled their growth, including a focus on culture and inclusivity in running. Weber reflects on leadership lessons learned during tough times, like the pandemic and the Great Recession, emphasizing the importance of community and customer loyalty. His insights reveal how strategic pivots and a commitment to quality reshaped the brand into a top performer in the fitness market.

01:10:05

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Episode guests

Jim Weber

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Episode notes

Intro

3min

Revolutionizing Podcast Preparation and the Success of Brooks Running

4min

Running With Purpose: Brand Evolution

18min

Inclusive Innovation in Running and Cybersecurity

5min

Revitalizing a Brand: Leadership Lessons and Strategic Decisions

28min

Statsig's Evolution and Future Strategy

5min

Cancer, Leadership, and Community Connection

6min

For the final act of the Arena Show, we’re joined by Brooks CEO Jim Weber to tell the amazing story of how he transformed the company from a 3rd tier, deeply cashflow negative “also-ran” into one of the world’s premiere fitness brands and a crown jewel of the Berkshire Hathaway empire — with compounding revenue and cashflow growth that rivals even the legendary Mrs. See’s Candies!

Sponsors:

Anrok: https://bit.ly/anrokacquired
Statsig: https://bit.ly/acquiredstatsig24
Anthropic: https://bit.ly/acqclaude

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Links:

Jim's book, "Running with Purpose"

‍Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.

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