Arena Show Part II: Brooks Running (with CEO Jim Weber)
Acquired
Running With Purpose: Brand Evolution
This chapter delves into the launch of 'Running With Purpose,' exploring the journey of a running brand that prioritizes culture and purpose over mere goals. The discussion highlights the challenges faced by Brooks Running, including management crises and strategic shifts towards performance running shoes. Through personal reflections and industry insights, the session emphasizes the brand's commitment to understanding consumer behavior and fostering loyalty among runners.
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