Jim Weber, CEO of Brooks Running, shares his journey of transforming Brooks from a cash-strapped brand into a billion-dollar powerhouse. He discusses the innovative strategies that fueled their growth, including a focus on culture and inclusivity in running. Weber reflects on leadership lessons learned during tough times, like the pandemic and the Great Recession, emphasizing the importance of community and customer loyalty. His insights reveal how strategic pivots and a commitment to quality reshaped the brand into a top performer in the fitness market.
