Arena Show Part II: Brooks Running (with CEO Jim Weber)
Acquired
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Revitalizing a Brand: Leadership Lessons and Strategic Decisions
This chapter explores the transformative leadership and strategic moves that turned around a struggling sports apparel company, with a focus on building team trust and optimizing cash flow. It recounts the pivotal moments surrounding a new shoe model launch, an acquisition by Russell Athletic, and the negotiation for brand independence amid corporate pressures. Additionally, the chapter highlights adapting to market challenges during the Great Recession and the pandemic, emphasizing innovation and customer engagement as keys to sustained growth.
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