Grow Your Law Firm The Art of Effective Delegation With Micki Love
6 snips
Feb 28, 2025 In this engaging discussion, Micki Love, President & Chief Client Strategist at cj Advertising, shares her wealth of knowledge from her extensive experience in legal marketing. She delves into the art of optimizing intake processes, advocating for improved terminology and first-call conversions. Micki also highlights the importance of delegation for efficiency and personal growth. Additionally, she emphasizes the value of mastermind groups for ongoing support and networking, while discussing the crucial role of referral marketing in driving business success.
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Improve Intake Conversion
- Track your first-call conversion rate, aiming for over 95%.
- Replace "contract" with "agreement" during intake calls.
Intake: The Foundation
- Intake is a crucial area for improvement in law firms, often having leakage.
- Prioritize fixing intake to maximize marketing ROI and enable infrastructure growth.
Intake Audits
- Ken Hardison initially used paralegals for intake calls but switched to dedicated staff.
- Micki Love recounts how even high-performing intake teams can benefit from audits to find small improvements.
