On the podcast I talk with Sean and Ethan about the importance of a north star metric, optimizing for speed to value, and why product/market fit needs to be dialed in over time.

Sean has worked on growth at some of the fastest growing companies in the world, like Dropbox, Lookout, and Eventbrite. He not only coined the term “growth hacking”, but literally wrote the book on it. Today, Sean helps companies around the globe accelerate customer and revenue growth through workshops, keynote presentations, and select advising roles.

Ethan got his start in subscription apps working on product at TelTech, which was acquired by IAC in 2018. He co-invented and led the company's flagship app, RoboKiller and helped to grow TelTech's other top communications apps including TrapCall and TapeACall. Ethan now helps companies improve their growth trajectories through workshops, coaching, and as a trusted advisor.

In this episode, you’ll learn:

• Sean & Ethan’s proven principles for achieving sustainable growth 
• Tips for dialing in your product/market fit
• What metrics you should track for your subscription app
• How to create a better onboarding experience for your users

Sean & Ethan’s Links

• Breakout Growth’s website
• Check out The Breakout Growth Podcast
• Download the Principles of Sustainable Growth PDF
• Sean Ellis: Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
• Follow Ethan on Twitter
• Ethan’s LinkedIn page
• Sean’s website
• Follow Sean on Twitter
• Sean’s LinkedIn page

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• David Barnard
• Jacob Eiting
• RevenueCat
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