8 Principles for Sustainable Growth — Sean Ellis & Ethan Garr, Breakout Growth
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Product Market Fit - The Key to Operationalizing Growth
Getting to product market fit is the challenge that causes a lot of companies to go out of business. Before you get to the operationalizing of growth, you have to build that initial growth fly wheel. And i think it's not just about understanding who needs it and why they need it. But then what are the various channels that i could could ctap into to reach them? It's kind of my channel hypothesis at that point. Nd then going through the testing of those channels. You also have to think, if i'm going to use this channel to reach them, what does my business model have to look like?"
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