8 Principles for Sustainable Growth — Sean Ellis & Ethan Garr, Breakout Growth
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What's the Cost Per Unit of Engagement in Your Product?
We didn't call it a norte star metric back then. What we did know was that value was represented in the amount of time people spent playinggas on the site. And because we optimized everything for that, so we took that high click through rate on that banner and then ultimately said, what is the cost per unit of engagement in our product? Then that one actually did make a pretty good cut, even though the average engagement of those people was lower. Ah, but when you actually zoom out on tha, look at that business, we had the highes average engagement of any company on the planet. We were literally down to every dollar spent here, how many hours of engagement,
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