Agency Business #9: The Creative AI Revolution & What It Means for Agencies—With mktg.ai CEO Kevin Wassong
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Feb 18, 2025 Kevin Wassong, founder and CEO of mktg.ai, shares his extensive experience in digital marketing and AI. He discusses the ongoing divide between creative and media in marketing and how AI is revolutionizing content production. Despite the overwhelming volume of assets marketers face, Wassong presents a solution with a 'creative operating system' designed to optimize content performance. He also addresses the financial struggles within major advertising agencies and the need for integration in a rapidly changing landscape.
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Kevin Wassong's Digital Roots
- Kevin Wassong started his career in digital marketing building innovative technology for major brands like Mercedes-Benz and Sotheby's.
- He pioneered early digital marketing arms at major agencies and fintech before focusing on marketing.ai.
Marketing's Creative Paradox
- Marketers face a paradox of limited budgets and time but unlimited creative asset production due to AI.
- Managing and optimizing these assets effectively is the core challenge marketing.ai addresses.
Creative and Media Silos Persist
- The creative and media sides of advertising remain siloed, causing inefficiencies.
- AI now generates and optimizes creative assets faster than agencies can manage, exacerbating the disconnect.