Kevin Wassong, founder & CEO of marketing analytics startup mktg.ai, joins co-hosts Olivia Morley and Brian Wieser to discuss how artificial intelligence is reshaping creative and media, and why most marketers are struggling to keep up.
Kevin explains why creative and media have been siloed for decades, how AI is accelerating the velocity of content production, and why marketers are overwhelmed by a flood of assets they can’t effectively manage. He shares how mktg.ai is tackling these challenges by creating a creative operating system that helps brands optimize content performance in real time.
Kevin also reflects on his career, from launching some of the first digital marketing initiatives at major agencies to pioneering AI-powered solutions for modern advertisers.
Reach Out
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📩 Brian at brian@madisonandwall.com
📩 Olivia at olivia@fusionfrontmedia.com
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Explore Our Other Podcasts:
🎬 Screen & Sponsor – Olivia & VaynerMedia media manager Jessie Holder explore how brands are shaping Hollywood.
📊 The Madison and Wall Podcast – Brian opens up about his latest work—plus crucial economic, financial, and industry trends.
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