Kevin Wassong

Kevin Wassong, founder and CEO of mktg.ai, shares his extensive experience in digital marketing and AI. He discusses the ongoing divide between creative and media in marketing and how AI is revolutionizing content production. Despite the overwhelming volume of assets marketers face, Wassong presents a solution with a 'creative operating system' designed to optimize content performance. He also addresses the financial struggles within major advertising agencies and the need for integration in a rapidly changing landscape.