The Town with Matthew Belloni
How Much Money Does a Hit Movie Really Make (and a Flop Really Lose)?
Aug 17, 2023
John Mass, president of Content Partners, discusses how movies reach profitability, misconceptions about movie revenue, and the value of a movie despite poor box office performance. Topics include establishing a secondary market for talent participation, licensing merchandise, impact of streaming platforms, sharing profits in franchises, changing dynamics of TV syndication, and challenges in promoting movies.
39:54
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Quick takeaways
- Movies can be profitable even if they don't appear so based solely on theatrical box office numbers due to additional revenue streams like DVD sales and streaming services.
- The profitability of a movie is determined by factors beyond box office numbers, including production costs, marketing, licensing, and international distribution.
Deep dives
The Impact of Hollywood Films on Understanding the Vietnam War
For decades, Hollywood has been obsessed with portraying the Vietnam War through blockbuster films like Apocalypse Now, Platoon, and Full Metal Jacket. These movies have not only entertained audiences but also helped them gain a deeper understanding of the painful war and each other.
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