How Much Money Does a Hit Movie Really Make (and a Flop Really Lose)?
The Town with Matthew Belloni
Discussion on Licensing Merchandise and Profit Participation in Movies
This chapter discusses the significance of licensing merchandise as a source of revenue for movies, highlighting profit participation deals from the past and mentioning individuals like Johnny Depp and Steven Spielberg who received a share of merchandise profits. It also touches on the rarity of merchandising as a revenue component nowadays, with a brief mention of John Favreau and an off-topic advertisement for two Emmy-nominated TV shows, Abbott Elementary and Beef.
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