The $100 MBA Show

MBA1353 Must Read: The Go-Giver by Bob Burg

Sep 16, 2019

Bob Burg, a respected speaker and author known for his insights on entrepreneurship, explores his influential book, The Go-Giver. He discusses the five powerful laws of value and success, emphasizing the importance of giving exceptional value to customers. Burg conveys how authenticity and selflessness are key to thriving in business relationships. Additionally, he highlights the narrative's engaging fable format, making profound lessons enjoyable and easily digestible for entrepreneurs.

13:00

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Episode guests

Bob Burg

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Quick takeaways

Understanding your true worth involves delivering significantly more value to customers than the monetary cost they incur.

Building influential relationships hinges on prioritizing the needs of others, leading to deeper connections and unexpected opportunities.

Deep dives

Law of Value

The law of value states that your worth is determined by how much more you provide in value than what you receive in payment. Essentially, the value delivered to customers should significantly outweigh the cost they incur. A practical example given is a service like Basecamp, which offers immense value for a reasonable fee, highlighting that the perceived value must be significantly higher than the price. To excel in the marketplace, businesses must focus on amplifying the value they offer, aiming for a ratio of at least ten times the price paid to ensure customer satisfaction.

Intro

2min

The Five Laws of Value and Success

7min

The Power of Authenticity and Receptivity in Business

4min

What are you worth?

That’s the essential question of this week’s Must-Read book for entrepreneurs, Bob Burg’s The Go-Giver. It’s a book that’s simple, highly readable, digestible, and fun. But the lessons it imparts are as profound as they are practical.

Honestly, it’s a book we couldn’t wait to read and review.

Burg is a respected speaker, writer, and friend of the $100 MBA Show. The Go-Giver, in our humble opinion, should be on every entrepreneur’s shelf. It’s an easy read that packs an incredibly powerful punch, exploring 5 “laws” of business through fun, engaging narratives.

Put simply, it’ll make you a better business person.

Learn how to gauge your true value on the market. Define yourself and your business in terms of what you can do for others, and live by that clearly defined worth. Click play at the top of the page!