Winning freelance clients from Instagram & TikTok with logo designer James Barnard

Apr 7, 2024

Logo designer James Barnard shares how he transformed his freelance business through niche specialization and social media. He discusses the importance of effective pricing strategies and using CRM tools to attract the right clients. James reveals how content creation on Instagram and TikTok has shaped his success and confidence. He emphasizes time management and the benefits of hiring assistants for creative tasks. The conversation also touches on finding work-life balance and the journey of freelancing while staying engaged with family.

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Intro

00:00 • 2min

Freelancing Journey: From Isolation to Success

02:13 • 22min

Mastering Time Management and Client Engagement as a Freelancer

23:49 • 4min

Navigating Freelance Control and Content Strategy

27:21 • 5min

Crafting Concise Courses for Design Success

32:46 • 3min

Building an Autonomous Audience

35:40 • 6min

Navigating Freelance Life: Challenges and Community Support

41:36 • 3min

Navigating Freelance Balance and Viral Moments

45:05 • 13min

Balancing Personal Privacy and Professional Visibility on Social Media

58:10 • 2min

James Barnard shares his journey of becoming a freelancer and the strategies he uses to find clients and grow his business.

He emphasises the importance of niche specialisation. When James focussed on logo design it made it much easier to attract clients.

Steve and James discuss pricing strategies in attracting the right clients. When to first discuss budget. And how James uses forms and a CRM to help him filter who will be a good fit for his freelance business.

James also discusses the role of social media in lead generation. We hear how he creates valuable content for designers and clients on Instagram and TikTok.

On top of that, he shares his experience of hiring an assistant, not for admin like emails, scheduling and accounts, but for the 'grunt work' of design freelancing, and a copywriter to up his email game.

Steve and James pick over the time and energy given to content creation, experiments with creating digital products like courses and working with brands like Adobe as a content creator/online business and design influencer.

From a work life balance side of things, James discusses his move from the UK to Australia and how freelancing allows him to be there for his young family.

Getting on camera has made a huge difference to James' freelance business and life. Not just through the connections and opportunities that have come via social media, but through the confidence it's given him in dealing with clients.

There is a LOT going on his conversation. Enjoy!

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