
Being Freelance
Freelancing? Being boss of your own life and business can be tough and isolating. But it can also be totally rewarding. Pick up tips, advice and thoughts on how to make it as a freelancer, an entrepreneur, as the owner of your own business, by hearing other freelancers share their experience. Hosted by Steve Folland. Come join us in the Being Freelance Community - You're not alone being freelance. Not anymore. www.beingfreelance.com/community
Latest episodes

May 26, 2025 • 56min
Your Handy Dandy Brandy Gal: Hollie Arnett
PODCAST SPONSORED BY RIVERSIDE:High quality audio/video recorded online www.beingfreelance.com/riversideIt’s free to get started - use code BEINGFREELANCE to save 15% on a paid plan ABOUT THIS EPISODEFrom a young age, Hollie Arnett was inspired to pursue a creative path. Fast forward to today, and she’s running not one but two brands from Wellington, New Zealand: Maker & Moxie, where she coaches artists and makers on building their own brands, and By Hollie Arnett, where she offers branding and illustration services.High School Hollie would be proud.In this episode, Hollie shares how her journey as a freelancer began as a teenager doing design work for her youth group, how a life coach nudged her into officially launching her business, and the twists, pivots, and passions that shaped her freelance career. We also dive into subscription services, pricing packages, the power of creative communities, her own experiences with chronic illness, confidence issues and ultimately following the joy in what she does. It's a joy to listen to.
JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFolland

May 5, 2025 • 36min
Collaborating, Not Competing - Jerel Ramsey’s Freelancer Story
PODCAST SPONSORED BY RIVERSIDE:High quality audio/video recorded online www.beingfreelance.com/riversideIt’s free to get started - use code BEINGFREELANCE to save 15% on a paid plan ABOUT THIS EPISODEFrom a young age, Jerel Ramsey was inspired by his father to work for himself. And here we are. In this episode, Jerel shares how he turned his passion for design into a full-time business, Sola, which he runs with his wife from their home in Trinidad and Tobago.Starting out as a graphic designer, Jerel’s journey went from side gigs to establishing a purpose driven creative agency. He talks about how his experience with the Red Cross sparked his desire to work on meaningful projects and how he built a business based on collaboration rather than competition. Building a network of other freelancers to 'co-create'.Staying to true to his father's message to work 'with' people, not 'for' them.Jerel opens up about the realities of freelancing, from finding clients in a saturated market to balancing work and life with his wife, and how their complementary strengths make their business thrive.VIDEO version also available on YouTube and Spotify!
JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFolland

Apr 21, 2025 • 51min
Communications Specialist Dee Primett
PODCAST SPONSORED BY: RIVERSIDE: High quality audio/video recorded online www.beingfreelance.com/riverside It’s free to get started - use code BEINGFREELANCE to save 15% on a paid plan PODCAST SPONSORED BY: PORKBUN: Get a domain name for your website. www.beingfreelance.com/porkbun ABOUT THIS EPISODEThis time around Dee Primett shares her 10 year journey from a side hustle grinding with content mills to becoming a sought-after freelance communications specialist for healthcare and tech brands.Dee got her start writing online while juggling young children, slowly carving out a niche in healthcare content—and discovering a talent for making complex ideas easy to understand. Her freelancing career evolved from generalist blog posts to strategic content and brand communications, fuelled almost entirely by referrals and word of mouth.In 2022, Dee was diagnosed with stage two breast cancer. In this honest and inspiring conversation, she opens up about the impact it had on her life and business; from surgery and recovery to reshaping her lifestyle, working patterns, and mindset.She talks about coping with post-cancer anxiety, the huge difference getting a studio space made, building better boundaries, and leaning into what matters most. We also hear about the Female Copywriters Alliance, the vibrant community she founded for women in copywriting, and her growing interest in creating a micro agency model that supports other freelancers fairly.Dee brings plenty of humour, heart, and wisdom to this episode of the Being Freelance podcast which you can also watch with video on YouTube and Spotify.
JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFolland

Apr 7, 2025 • 39min
Using Creative Skills For Good - Conservation Illustrator Styngvi
EPISODE SPONSORED BY (AND RECORDED USING) RIVERSIDE Record high quality video & audio with Riverside. See how recording, live streaming and repurposing your content with Riverside can help your freelancer business. It’s free to get started, but use code BEINGFREELANCE to save 15% on a paid plan. Head to: http://www.beingfreelance.com/riverside-----ABOUT THIS EPISODEIcelandic artist Stefán Yngvi Pétursson, also known as Styngvi, shares his journey from working in an ad agency to becoming a freelance conservation illustrator. Inspired by shocking pollution during a trip to Indonesia, Stefán decided to use his creative skills for environmental activism, or 'artivism'. He established a successful freelancing career through Instagram, but more recently has expanded his network and leads via LinkedIn and email outreach. With a growing online presence and support from platforms like Patreon, Stefán aligns his art and business with his values, promoting sustainability, environmental awareness, kindness and positivity. In this chat we explore his passion-driven career and his strategic pro bono work (including a collaboration with a major music star). But whilst it may feel like Styngvi may have found his calling, what to actually call himself is another matter. An ethical designer? A conservation illustrator? A science communicator? How about: a really great podcast guest?Enjoy!00:00 Introduction to Stefán Yngvi Pétursson02:47 Starting the Freelance Journey04:45 Discovering a New Path in Indonesia07:04 Building a Sustainable Art Career10:13 Navigating Business and Outreach18:24 Pro Bono Work and Strategic Collaborations22:54 Freelance Community and Networking24:18 Stefan's Portfolio and Online Presence26:02 Managing Freelance Workload26:59 Exploring New Content Strategies28:22 Balancing Work and Personal Life29:30 2 Truths/1 Lie Game33:42 Life on the Road as a Freelancer34:55 Crafting a Professional Identity38:01 Conclusion and Farewell
JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFolland

Mar 24, 2025 • 36min
Freelance Freedom: How Rebecca Rosenberg Balances Work and Wanderlust
Rebecca Rosenberg, a freelance copywriter and content strategist originally from Austin, now thrives in Bonn, Germany. She shares her journey of becoming a digital nomad, balancing work while exploring Europe. Discover how she transitioned from sightseeing to serious client work, leveraging her network for initial clients. Rebecca emphasizes the importance of community support, strategic 'CEO retreats', and adapting to the freelance landscape. Her insights on maintaining work-life balance and wellness activities make for an engaging and inspiring listen.

Mar 10, 2025 • 46min
Animation Director Dave Anderson
In this lively conversation, Dave Anderson, an animation director and illustrator based in Barcelona, shares his unexpected journey from aspiring tree surgeon to creating content for major podcasts like Joe Rogan. He emphasizes the value of networking and balancing client work with personal projects while navigating freelance life. Dave discusses the impact of remote work, automation, and AI on the creative industry, sprinkled with humor from his adventures in different cities and the art of selling prints. His reflections inspire fellow creatives to embrace their passion.

Feb 24, 2025 • 50min
Antisocial Socialite Yolanda Sissing
EPISODE SPONSORED BY (AND RECORDED USING) RIVERSIDE Record high quality video & audio with Riverside. See how recording, live streaming and repurposing your content with Riverside can help your freelancer business. It’s free to get started, but use code BEINGFREELANCE to save 15% on a paid plan. Head to: http://www.beingfreelance.com/riverside----ABOUT THIS EPISODEIn this podcast we chat to South African freelancer Yolanda Sissing.From her base in the UK she explains how a near-death experience made her realise filling in KPI reports for a boss wasn’t what she wanted.She’s now found her niche freelancing for purpose-driven clients and shares her strategies for getting clients through networking, content marketing, LinkedIn and Instagram Lives. Yolanda discusses the importance of setting work-life boundaries, leveraging community support, and pursuing long-term goals (if you watch the video version you’ll get to see her actual mood board!). We also get an introduction to the Anti-Social Socialites - the community which Yolanda co-founded to help people uncomfortable with traditional networking. And from that, the power of LinkedIn audio rooms.She might not like small talk, but there's big things to enjoy about this episode.Available as a video podcast too - Watch Yolanda here on the site, on YouTube, or Spotify. Enjoy!
JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFolland

Feb 10, 2025 • 52min
Illustrator Helen Ridley
EPISODE SPONSORED BY (AND RECORDED USING) RIVERSIDERecord high quality video & audio with Riverside. See how recording, live streaming and repurposing your content with Riverside can help your freelancer business. It’s free to get started, but use code BEINGFREELANCE to save 15% on a paid plan. Head to: beingfreelance.com/riverside-----------In this episode, Steve Folland interviews Helen Ridley, a freelance illustrator who has carved a unique niche in live event illustration.Helen shares her inspiring journey from studying fashion design to working in retail for over a decade and finally making the leap to full-time freelance illustration during the 2020 lockdown. She discusses the challenges and rewards of building her business, the importance of pitching and persistence once you have a contact, and her success with live portraits at events, including a notable partnership with John Lewis. Helen’s not just pursuing her passion. She’s focussed her freelancing on what’s actually profitable.Helen also delves into her collaborative creative workshops and retreats, strategies for email marketing and PR for freelancers, and the value of community and networking in the freelance world.00:35 Steve Folland's Introduction and Riverside Sponsorship01:21 Helen's Journey to Freelancing04:15 Transition to Live Illustration09:07 Success with John Lewis and Pet Portraits17:14 The 100 Rejections Challenge20:58 Collaborating on Creative Workshops25:49 Unexpected Bookings from Podcasts and Events26:46 The Power of Email Marketing28:10 Balancing Marketing and Live Events32:09 The Role of a Part-Time Job33:49 Promoting Yourself and Winning Awards41:54 Fun Facts: Two Truths and a Lie Game48:48 Advice for Aspiring Freelancers
JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFolland

Jan 27, 2025 • 42min
Photographer Xavier Buendia
EPISODE SPONSORED BY (AND RECORDED USING) RIVERSIDE Record high quality video & audio with Riverside. See how recording, live streaming and repurposing your content with Riverside can help your freelancer business. It’s free to get started, but use code BEINGFREELANCE to save 15% on a paid plan. Head to: beingfreelance.com/riverside----------- ABOUT THIS PODCAST EPISODE In this episode, Xavier Buendia shares his journey from Mexico City to Brighton, and more importantly from the world of hospitality as a sommelier to a career as a successful freelance photographer.Xavi discusses the importance of people skills, marketing consistency, self-confidence, and believing in yourself. He highlights both the financial benefits and creative downsides of having routine retainer clients; his pivot when COVID and Brexit hit the food industry he’d relied upon. And his recent experiments with hiring a very human PR and using AI – both to help his business in different ways.00:00 Introduction to Xavi Buendia02:04 Xavi's Freelance Journey Begins03:16 Moving to England04:04 Discovering Photography04:38 First Photography Gigs06:57 Building a Photography Business07:24 Using Social Media for Business08:19 Learning Business Skills09:08 Expanding the Business12:11 The Role of Customer Service17:01 Challenges of Freelancing18:11 Managing Work and Life19:28 Embracing Food Photography20:20 Lockdown and New Opportunities21:13 Impact of Brexit on the Food Industry23:18 Networking and Diversification28:14 Managing Retainers and Routine Challenges37:01 Working with a PR39:18 Advice for Freelancers and Relocation Insights
JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFolland

Jan 13, 2025 • 53min
Podcast Producer Kate Taylor
EPISODE SPONSORED BY (AND RECORDED USING) RIVERSIDE Record high quality video & audio with Riverside. See how recording, live streaming and repurposing your content with Riverside can help your freelancer business. It’s free to get started, but use code BEINGFREELANCE to save 15% on a paid plan. Head to: beingfreelance.com/riverside----------- ABOUT THIS PODCAST EPISODE In this episode of the Being Freelance podcast, host Steve Folland interviews Kate Taylor, a seasoned podcast producer and founder of the Feast Collective.Kate discusses the highs and lows of her 20-year freelance career, emphasising the importance of personal relationships and trust in bringing word of mouth work.She shares the journey of starting the Feast Collective to combat the isolation and stress inherent in freelance work, fostering a supportive community for audio professionals. Very much a sense of not seeing your peers as your competition. It's an interesting taking on freelancers working together and growing together.Kate also opens up about her personal fears, the rejection she's faced, and the strategies she uses to maintain work-life balance.The episode celebrates 10 years of the 'Being Freelance' podcast - Thanks so much for listening and being part of it! 00:00 Introduction to Kate Taylor and Feast Collective00:39 Podcasting with Riverside - SPONSOR MESSAGE01:52 Celebrating 10 Years of Being Freelance03:20 Start of Kate Taylor's Freelance Journey08:49 Building Relationships in the Audio Industry12:33 The Birth of Feast Collective15:41 The Structure and Focus of Feast Collective23:15 Challenges and Successes in Freelance Audio Production29:03 Balancing Work and Life as a Freelancer30:20 MESSAGE - Join the Being Freelance Community31:50 Dealing with Rejection in Freelancing34:39 The Importance of Awards and Recognition38:06 Climate Change and Podcasting41:59 Game: Two Truths and a Lie48:57 Advice for Freelancers: Wisdom from Experience51:28 Wrapping Up: Join the Being Freelance Community
JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFolland