Graphic designer James Barnard discusses the importance of authenticity, transparency, and continuous learning in design. Topics include the power of teaching, scripting social media content, embracing mistakes, and the mutual growth of designer and audience.

Logo designer James Barnard shares how he transformed his freelance business through niche specialization and social media. He discusses the importance of effective pricing strategies and using CRM tools to attract the right clients. James reveals how content creation on Instagram and TikTok has shaped his success and confidence. He emphasizes time management and the benefits of hiring assistants for creative tasks. The conversation also touches on finding work-life balance and the journey of freelancing while staying engaged with family.