The Futur with Chris Do 289 - The Power of Transparency in the Digital Age of Design - With James Barnard
May 1, 2024
James Barnard, a graphic designer and educator from Australia known for his logo design skills, shares insights on authenticity and the power of teaching. He emphasizes the benefits of admitting gaps in knowledge and how this fosters collective learning. The discussion touches on balancing humor with professionalism in design, effective social media strategies for better engagement, and the importance of specialization. Barnard also dives into the intricacies of sponsorships in the creative field, highlighting how transparency can lead to mutual growth in business and creativity.
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Transparency and Authenticity
- Transparency and genuineness are crucial on social media.
- Honesty, even about knowledge gaps, fosters collective learning and audience connection.
First Meeting Skit
- Chris Do and James Barnard's first meeting involved a humorous skit planned by Barnard.
- The skit stemmed from a playful insult Do wrote in a book inscription for Barnard.
Signature Pose
- Barnard developed a signature pose, a thumbs-up with a lip bite, for his social media content.
- This pose, initially a goofy face, became a brand identifier, humanizing his content and making it relatable.
