James Barnard shares his journey of becoming a freelancer and the strategies he uses to find clients and grow his business.
He emphasises the importance of niche specialisation. When James focussed on logo design it made it much easier to attract clients.
Steve and James discuss pricing strategies in attracting the right clients. When to first discuss budget. And how James uses forms and a CRM to help him filter who will be a good fit for his freelance business.
James also discusses the role of social media in lead generation. We hear how he creates valuable content for designers and clients on Instagram and TikTok.
On top of that, he shares his experience of hiring an assistant, not for admin like emails, scheduling and accounts, but for the 'grunt work' of design freelancing, and a copywriter to up his email game.
Steve and James pick over the time and energy given to content creation, experiments with creating digital products like courses and working with brands like Adobe as a content creator/online business and design influencer.
From a work life balance side of things, James discusses his move from the UK to Australia and how freelancing allows him to be there for his young family.
Getting on camera has made a huge difference to James' freelance business and life. Not just through the connections and opportunities that have come via social media, but through the confidence it's given him in dealing with clients.
There is a LOT going on his conversation. Enjoy!
EPISODE SPONSORED BY RIVERSIDE
Record high quality video & audio with Riverside.
Plus let AI help you out by creating social media ready clips, matched to your brand.
You can even stream to the likes of LinkedIn and YouTube… and then repurpose that recording with AI summaries and video clips ready to go in before you’ve made a cup of tea to celebrate.
See how recording with Riverside can help your freelance business.
It’s free to get started, but use code BEINGFREELANCE to save 15% on a paid plan.
Use this link to help support the podcast or go to beingfreelance.com/riverside
JOIN THE COMMUNITY
You're not alone being freelance.
Come and hang out with your BFFs (Being Freelance Friends).
beingfreelance.com/community
NEW TO FREELANCING? THERE'S A COURSE FOR YOU!
The Being Freelance course is made for you!
Take the course and you'll also get 6 months FREE community membership.
FREELANCER MERCH
Get Being Freelance merchandise at beingfreelance.com/shop
Like VIDEO? - Check out the Being Freelance on:
Instagram - Instagram.com/beingfreelance
YouTube - YouTube.com/SteveFolland
